Develop and execute a content strategy to support Mentalyc’s marketing goals, including blog posts, social media updates, newsletters, case studies, and whitepapers.
Write compelling, clear, and engaging content that resonates with mental health professionals, focusing on their needs, challenges, and the benefits of AI-driven solutions for therapy documentation.
Collaborate with product, marketing, and leadership teams to create content that aligns with Mentalyc’s mission, values, and product offerings.
Community Engagement:
Build and nurture an active online community of Mentalyc users, engaging with them through social media, forums, and webinars.
Respond to customer inquiries, feedback, and comments in a timely and supportive manner.
Organize online events, such as webinars, Q&A sessions, and user meetups, to foster a sense of community and connection.
Develop and implement strategies to increase community participation, create user-generated content, and encourage advocacy.
Brand Voice and Communication:
Maintain a consistent and authentic brand voice across all content and community interactions.
Share customer success stories, testimonials, and use cases to build trust and showcase the value of Mentalyc.
Analytics and Reporting:
Track and analyze content performance and community engagement metrics, using data to optimize future strategies.
Provide regular reports on content and community growth, engagement, and impact.
Requirements:
Bachelor’s degree in Marketing, Communications, Psychology, or related field.
3+ years of experience in content creation, community management, or digital marketing.
Strong writing, editing, and storytelling skills, with the ability to tailor content for diverse audiences.
Demonstrated experience building and managing online communities.
Familiarity with content management systems (CMS), social media tools, and analytics platforms.
Proven ability to organize events, webinars, or other community engagement initiatives.
Experience in mental health or related fields is a plus.
Basic knowledge of SEO, social media best practices, and content performance tracking.
Comfortable working remotely and collaborating with cross-functional teams.
Personal Qualities:
Empathetic and Passionate: A strong interest in mental health care and an understanding of therapists’ challenges.
Excellent Communicator: Ability to connect with diverse audiences and adapt communication styles accordingly.
Proactive and Self-Driven: Thrives in a remote, fast-paced environment and takes initiative to solve problems.
Creative Thinker: Can generate engaging content ideas and unique community engagement strategies.
Detail-Oriented: Strong organizational skills with a focus on accuracy and quality.
Collaborative: Works well with cross-functional teams and builds positive relationships.
Ethical and Trustworthy: Understands the importance of confidentiality and integrity, especially in the mental health space.
Nice to Have:
Experience in SaaS, healthcare, or mental health industries
Proven experience or knowledge in mental health or related fields is a plus.
Evaluation Process:
Portfolio & Application Review: We’ll assess your CV/portfolio and application for fit with the role and company.
Strategy Task: Complete an assignment to showcase your offline marketing & partnership skills.
Team Interviews: Meet with the marketing team and founder to discuss your experience and vision for our organization.
