Product Marketer
About Mentalyc
We redesign therapy—and we don’t take no for an answer.
“Impossible” gets us excited. We chase hard problems, missing questions, and truths no one’s cracked. We think big, fight hard, and stare fear in the face.
Mentalyc started in 2021 when analyzing therapy sessions seemed untouchable. Investors passed. We proved them wrong. We grew on revenue, product-market fit, and relentless experimentation.
Today we lead the fast growing AI scribe therapists market. We have millions in revenue from thousands of clients. And we are just getting started.
We’re building a future where therapy is measurable, effective, and radically transformed. We won’t stop until we get there.
1. What We Offer
- Mission-Driven Impact: Contribute to transforming mental health care for thousands of therapists and their clients
- Innovative Work Environment: Join a product-first, fast-paced team building novel solutions with AI
- Strategic Ownership: Lead initiatives end-to-end with autonomy and strong executive support
- Tight Collaboration: Work closely with product, design, marketing and growth
- Flexible Remote Culture: Async collaboration with full flexibility and trust
- Learning-Driven Culture: Regular knowledge-sharing, peer feedback, and experimentation encouraged
2. Responsibilities
- Conduct user research and interviews to inform messaging, positioning, and product direction
- Own competitor research and ensure Mentalyc’s product communication stays differentiated and ahead of the curve
- Develop and maintain clear, compelling product messaging across all user touchpoints — website, emails, and in-app
- Plan and execute feature launches end-to-end — from positioning and messaging to content and campaign rollout
- Own and maintain all product-facing content including help articles and FAQs
- Improve feature adoption through in-app communication, email campaigns, and onboarding content
- Create and optimize high-converting landing pages in collaboration with product, growth, and design teams
- Write and manage lifecycle emails that drive activation, retention, and engagement
- Champion the voice of the therapist across the company
3. Requirements
- 4+ years in B2B SaaS product marketing with at least 2 full GTM launches owned end-to-end
- Strong track record of moving metrics—adoption, retention, lead conversion, or revenue
- Degree in marketing, communications, psychology, business, or a related field from a top university
- Proven ability to simplify complex products and position them for multiple personas
- Experience using product analytics, surveys, interviews, and market research to drive decisions
- Skilled in creating crisp, benefit-led messaging and high-quality marketing collateral
- Comfortable working closely with technical teams, sales, and leadership
- Excellent writing, communication, and storytelling abilities
- Self sufficiency in designing the required marketing assets
4. Personal Qualities
- Passionate about mental health and excited to serve therapists and care providers
- Intellectually curious and constantly seeking to learn, test, and improve
- Strategic thinker with a bias for action and executional excellence
- Insight-driven and deeply empathetic toward users
- Strong sense of ownership, accountability, and attention to detail
- Collaborative and low-ego team player who thrives in startup environments
- Resilient, adaptable, and motivated by ambitious goals